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Types of Affordable SEO Services for Small Businesses and


This includes the meta title, meta description, URL, and images.

Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.

Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including Stan Ventures, to optimize websites.

Major factors involved in On-Page SEO:

    Keyword Research
    URL Optimization
    Title Tag Optimization
    Optimizing Content
    Optimizing Heading Tags
    Optimizing Internal and External links.

Link Building Services

Links are one of the most important ranking factors for Google.

However, a wrong link building strategy can ruin all your SEO efforts.

This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.

At Stan Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.

Some small business SEO companies might approach you to build PBN links for a cheap price.

Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.

Google now considers these link building strategies as spammy practices.

Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.

It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumstances.

Major factors involved in Off-page SEO (Link Building)

    Setting up a link building strategy
    Competitor Analysis
    Manual Blogger Outreach
    Broken Link Reclamation
    Disavow Spammy Backlinks

Technical SEO Services

Think of a scenario wherein your website has high-quality content and backlinks, pointing to a page that cannot be indexed by Google.

Such cases are not uncommon among small business websites.

By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.

Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages.

The page load speed, the crawl budget, and the .htaccess file are elements that have to be optimized to ensure your rank on Google.

Check out our blog on technical SEO to know more about its importance in ranking your small business website.

Major factors involved in Technical SEO

    Page Speed Optimization
    Fixing 4xx and 3xx Errors
    Log File Analysis
    Sitemap Integration

Local SEO Services

Search engines, including Google, now focusing more on local search results to help the users get the best results for their query.

Due to this optimizing your small business website for local search is of utmost importance.



To do all the optimization mentioned above requires a higher level of expertise.

Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI.

This is why you have to filter out the best affordable SEO services for fulfilling these local SEO requirements.

Major factors involved in Technical SEO

    Local SEO Strategy for Links and On-Page Content
    Google My Business Listing
    Building Citations
    Directory Listing

Content Writing Services

Getting the best content on your website remains critical as search engines have reiterated that only content that satisfies the user intent will rank higher.

Small businesses have to get their website content written by experts who know about the local culture and the thought process of the people you are targeting.

This is why native content writers are employed here at Stan Ventures to get you the best content that speaks directly to your target audience.

We provide different options for our users to choose the level of the writer’s expertise.

This doesn’t mean that some of our writers are bad.

We have identified niche experts who have already earned credibility by publishing articles on websites like Forbes and Healthline, and naturally, they come at a premium cost.

One of the main advantages of SEO companies that offer Affordable SEO Services is that small businesses can choose what services they need and allocate a specific budget to it.

This gives the marketers and executives visibility on where their money is getting invested.

Many times, a small business may not require a premium SEO service as the target keyword could be associated with a niche group of people from a specific location.

A basic local SEO package might do the work.

Unfortunately, SEO agencies who approach potential small businesses try to rope them around the most premium package to the increased revenue share.

Here are some of the key findings:

    Comparing the 500 top SEO agencies across the US, we found that SEO client is billed an average $100/hour to $200/hour depending on the SEO task entrusted.

    Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services

It may be overwhelming for small business as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow.

However, since you are well aware of the end goals of running an SEO campaign, you can set a clear roadmap for your SEO agency to achieve specific goals.

Small business owners can also ask them to follow the same roadmap for both on-page SEO and off-page SEO.

Since US-based SEO agencies hire native experts, the cost of their service is always on the higher side.

On the other hand, there are SEO agencies in Asia and especially in India, that offer low-cost SEO plans for small businesses.

However, these companies cannot promise quality, and keeping a tab of their SEO efforts may be difficult.

What you need is a balance of quality and affordability.

Affordable SEO services for small businesses should not focus on your search engine ranking alone but also think of how they can help your business grow.

If the agency doesn’t take an interest in learning how your business works, consider getting another service provider.

It is difficult for any SEO agency to help you grow if they don’t know your customers, business goals, and other existing marketing efforts.

You can get more insight on how to hire an SEO agency or a specialist in the video below.

Benefits of Starting an SEO Campaign With Affordable SEO Company

    Affordable SEO Plans for small businesses
    Technical and research phase completed by SEO specialists and SEO experts in India
    SEO Content is written and proofread by native content writers and editors
    24×7 Live Support
    White Label Solutions for SEO Agencies

Since an VIET SEO agency, like Stan Ventures, has a presence both in the US and India, they share the workload among experts located in both countries.

This method helps small business owners cut down the SEO cost by 50% when compared to what they end up paying the US counterparts.

For example, if a small business owner hires an SEO company based in the US for executing National SEO – focused on achieving SEO success across geographical regions, the cost may touch $600 – $700/month.

When he/she reach out to Stan Ventures, which is one of the leading VIET SEO service providers, you can get the same package at $300/month.

When business owners ask SEO consultants to reduce the cost of SEO campaigns, rather than reworking the strategy, some of them may strike off a few optimization services to save hourly rates.

If you check the SEO pricing models followed by VIET SEO service providers, it will become evident that they provide SEO services at affordable rates without compromising on the services offered.

There are some genuine reasons why the cost of your SEO service may increase.

Reasons like high competition, global or national targets and goals, establishing brand awareness, etc. are some reasons why your SEO pricing packages may shoot up.

Why Some Websites Lose Rankings After Breaking up With an SEO Service Provider?

We have come across clients who complain they lost massive traffic after cutting ties with the old SEO agency.



These companies engage in low link building tactics using the monthly amount that you pay them.

They buy links and pay a monthly premium to make sure that the links stay live.

The moment the client discontinues the monthly retainer program, the backlinks become inactive, and they start to experience a ranking drop.

This is the reason why it is highly recommended for small businesses to opt for manual blogger outreach services rather than link building.

In blogger outreach, the SEO agency will be entrusted to find bloggers in niche industries through manual outreach, thus making sure that whatever brand mentions you get stay live even though you decide to break away.

How to Hire the Best Affordable SEO Services for Small Business?

As we said earlier, the SEO industry has reached a saturation point, and many service providers will engage in a lot of chest-thumping about getting you top positions.

Thus, you have more options to try and evaluate before making the final decision and obtaining affordable SEO Services.

Ensure you explain your requirements to the agencies you reach out to and make the decision by comparing their merits.

To get more Search Engine Optimization tips for small businesses, and to know about the standard average cost of SEO for small businesses, read our White Label SEO pricing Guide.

In this article, we have done an in-depth analysis by comparing the pricing of affordable SEO services and the ones provided by native companies.

Now that you know how to find affordable SEO services for your business, let me give you an overview of the services that you can choose to get the maximum ROI for your business.

If you search Google, you will find articles with tips and tricks to rank high on Google.

However, tips and tricks might work short term, but your small business needs are a concrete SEO strategy that can drive results.

There are a handful of optimization methods to rank your small business on Google, but the results of these methods are not quantifiable.

Check the SEO Agency’s Credibility

You have to ensure that the SEO services that you choose are result-oriented.

Look for the following factors when considering hiring affordable SEO services for your small business.

Almost all agencies boast about how they help websites to rank higher.

However, you want to know specifically about websites in your niche.

Ask the affordable SEO service provider for a niche-specific case study.

Check Their Blog Section

 This might seem trivial, but most of the SEO agencies that are doing business for clients to ensure that they have a robust blog section.

They update about new challenges and opportunities in the blog to engage more with their existing clients and new ones.

This is a good indication that they have specialists in-house who know what’s in-vogue in SEO.
Check Online Reviews

Online reviews are a great way to judge the competency of an SEO agency.

A few negative reviews are common and sometimes are also an approval for the genuineness of the published reviews.

Do a detailed analysis of the reviews and check for bottlenecks that other clients faced before zeroing down on the agency.
Ask Them Which Tools They Use

Before you sign up, ask them for a quick analysis of your website or even your competitors’ if you are yet to build one.

Just don’t give the Analysis and Webmaster credentials yet.

Ask them to do an in-depth analysis using SEO tools.

This way, you can assess how the agency strategizes your campaign and analyzes the data before coming up with suggestions and conclusions.
Check the Quality of Content

The quality of the content cannot be compromised, as it is the pillar that holds SEO strong.

Make sure to ask the content samples and the websites for which the agency has already supplied the content.

This helps you to evaluate the quality of the content being delivered.
Check the In-House Team

Go through the agency’s website thoroughly and find the people behind the scene who are implementing SEO for you.

Ensure that the agency has in-house capability because agencies act only as mediators while the complete task is getting outsourced.

There are a handful of optimization methods to rank your small business on Google.

But the results of these methods are not quantifiable.

You have to ensure that the SEO services that you choose are result-oriented.

Now you are equipped with the vital knowledge to choose the best affordable SEO services for your small business.

By the way, you can choose Stan Ventures as your SEO partner as we have been helping businesses of all sizes to rank higher on the search.

Just hit us up in the live chat, and our team will walk through the whole process we follow to rank business websites above their competitors.

The basics of search engine optimization

Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging).

The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."

As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

Using this beginner's guide, we can follow these seven steps to successful SEO:

    Crawl accessibility so engines can read your website
    Compelling content that answers the searcher’s query
    Keyword optimized to attract searchers & engines
    Great user experience including a fast load speed and compelling UX
    Share-worthy content that earns links, citations, and amplification
    Title, URL, & description to draw high CTR in the rankings
    Snippet/schema markup to stand out in SERPs

We'll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

We’ve found that today’s digital marketing is increasingly universal and consistently integrated. So, a unique business needs a unified SEO strategy that can take on the original Titan - Google.

But the better question is how do you identify the right digital blueprint or digital marketing mix to help you win on Google (and other search engines)?

With our three compatible pillars of social media, PR, and digital advertising and SEO services, we evolve and adapt your company’s online marketing to seize best opportunities on Google and beyond, which is why we are the trusted Vancouver SEO Agency that many organizations have reached out to.

Search Engine Optimization
So how do we do it?

We start with an SEO audit of your current site. Using our SEO marketing tools, we’ll tell you which aspects of your site are enhancing your visibility as well as which aspects could be performing better.

From that information, we’ll build our strategy, combining both onsite and offsite SEO improvements to be made.

Onsite Search Engine Optimization involves back-end, technical fixes such as ensuring your website structure (pages, titles, tags, content, etc.) is optimized for your targeted keywords. Which is why SEO is usually the foundation to a successful digital advertising campaign.

Alongside onsite SEO and digital marketing, comes offsite SEO work, which usually links into PR strategies.

Offsite SEO is digital networking and link building that is measured by the quality of inbound links coming to your site. The more respected and trusted the site linking to your website, the more authority Google gives you.

Think of it this way: You own a small business and you were featured in Forbes Magazine. Your business would, therefore, be more reputable in the eyes of the public rather than being featured in a newsletter seen only by very few sets of eyes. Even better yet, for local SEO such as ranking in Vancouver, backlinks from high-quality local websites is key.

The goal is to combine our public relations initiative and provide high-calibre SEO links to boost your digital presence as well as use analytics and tracking to find the best mix for your search engine marketing campaign.

We know SEO can be a bit hard to grasp, so if you have any questions, get in touch today and we’d be happy to field your queries. Contact us today as your local Vancouver SEO Agency.

Our proprietary process increases the amount of traffic to your site from the major search engines, and it’s part of our core service.

We register your website with thousands of search engines to make your registration results more valuable and increase your placement position.


We will track your progress, and send monthly reports on the number of visitors, location, and other information, right to your inbox.


Vietnam SEO

SEO (short for Search Engine Optimization) is the job of optimizing your website / blog for Google-friendly and importantly, ensuring that it offers value to your readers.
This job is the main purpose is to help your website to top Google. That means when someone searches for a certain keyword, your optimized web site will be in the top position
Example 1: "keyword research" is a process of SEO. If you search on this keyword on Google will find yourself in the top 1 search results. It means you have optimized this article so that it matches the keyword "keyword research


    Meta descriptions and title tags.
    Image alt text.
    HTML headings (H1-H6 tags).
    URL strings.
    Internal linking structures.
    Schema markup (featured snippet optimization).

Why You Need On-Page SEO

On-page SEO improves your online visibility, making it easier for searchers to find your content and for algorithms to crawl and index your pages.

Depending on your business model and its current marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.

On-page SEO can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.

Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice.

Algorithms change, customer demands evolve – SEO allows you to quickly keep pace with these transformations so that your company is ever-present and ever-agile.

VIET SEO’s On-Page SEO Services

Our on-page SEO services come in all shapes and sizes. They can be purchased a la carte, custom-quoted for unique projects or embedded into your rolling strategy.

VIET SEO SEO experts may recommend services that include, but are not limited to:

    Blog writing and optimization.
    Landing page writing and optimization.
    Copy and content refreshes.
    Creating and updating product descriptions.
    Technical on-page site audits and error remediation.
    Site health checks.
    Website SSL setup.
    Metadata optimization.
    Link structure analysis and adjustment.
    Conversion rate and mobile optimization.
    Analytics tracking.

Each service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.

Site and SEO Audits

VIET SEO’s website audits are conducted by our Consulting department. Highly skilled in SEO best practices, a Consultant documents, analyzes, reports and provides strategic suggestions on your organization’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace.

As a startup - and even as an established business - you might feel compelled to make a series of compromises to get your digital marketing up and running.

The first option is to spend more of your time learning and then implementing a marketing strategy. But when you’re already working a 70-hour week, even a few extra hours can be a burden on your schedule.

The second option is to dispense a significant budget for an in-house or a freelance marketing expert. There’s a huge market for professional SEO services so, with a tad of good luck, you might run into a decent contractor.

A professional SEO company can provide some middle ground between the two solutions.

How will you know that you’ve found the right partner for your business needs? The brief answer is: your marketing budget will turn out as an investment rather than a cost.

According to research by Better Buys, businesses that use analytics to track their performance are 5X more likely to make faster decisions. With Agile taking over traditional business environments, fast decision-making is key to your success.

When it comes to SEO efforts, Google Analytics is a marketer’s best friend. That is, if the code is properly set up and you have a thorough understanding of your data.

Professional SEO companies tend to be more data-sensitive than independent and even in-house marketers. Why? Because they measure their own performance by the results they get for their clients.

A failed campaign can stain an agency’s reputation permanently. A reliable search engine optimization agency will avoid the common marketing strategy mistakes, helping you build a positive corporate identity.

They’ll take their time to explain to you why social media following and website traffic are pure vanity metrics unless you monetize them. They’ll come up with an action plan for conversion rate optimisation and always make sure to maximize your ROI.

A poor understanding of analytics can be very costly to your business. A professional SEO company will be able to aggregate various expertise for accurate results—from making sure the Google Analytics Tags are properly set up in your website’s code, to setting up filters and interpreting the data.

One common mistake that businesses - or their marketers - make is initiating a SEO strategy without planning for the long term. In this case, you’ll find your resources depleted before any significant results start to show.

Not all companies can afford to hire a good in-house marketing team. We’ve seen in our practice the harm that poor SEO can do to your online presence. And take our word for it, it takes more resources to right someone else’s wrongs than to build a good strategy from scratch.

Organic traffic from search engine results doesn’t come easy. At the same time, the rules of the game are ever-changing. To stay relevant, professional SEO services providers have no choice but to keep up with the latest trends and search engine algorithm updates.

To achieve sustainable results, you need to ensure that whoever is in charge of your search engine optimization is on top of the latest best practices - be it an in-house team, a contractor, or a professional SEO company.

Code Efficiency

An important factor for website optimization is the efficiency of the code with which the website is developed.  

Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content).  

When we optimize on-page content, the optimization is better received by Google when the website code is minimized.  Google more readily understands the semantic meaning of a page when there is less code.  This helps to improve rankings.

Website Speed

Google’s ranking algorithm is continually updated to improve the experience of its users.  

In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website.  A faster website provides a superior user experience to a website visitor.

All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website.  Page load times should be below 2.5 seconds.

Mobile Responsiveness

Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website.  

When a website is responsive, it delivers a better user experience.  Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet.  To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable.  All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.

SSL/HTTPS

Google, like its users, prefers websites that are secure.  A website with malware is an extreme example of a poor, unsecure website.  

Of course, no one wants to infect their computer by visiting a website that is not secure.  Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.

HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer.

It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).

For more information about technical SEO, Alex Chris has written an excellent article on What is Technical SEO? Best Practices for Higher Rankings.

Page Title & Meta Description

A web page’s title tag and meta description are critical to SEO rankings for two reasons.  First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page.  

Rather than keyword stuffing (old school SEO), use a variation of your keywords.
 
 
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