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What is SEO in digital marketing?

It comes down to building trust with these people. Once you have trust, then you have attention. Once you have attention, you have enrollment and permission to share ideas or your perspective.

Converse on forums and discussion boards and comment on blogs. Being present in communities like Reddit, Quora, or niche industry forums where your ideal audience hangs out online can help you build a good reputation and eventually customers. Use these spaces to encourage conversations with the right people, respond thoughtfully, and drive excitement and enthusiasm.

But be careful of promoting your business too often. Aim to only do that if the person is looking for recommendations or your product solves the problem they describe in the comment.

Build an SEO plan to scale your store’s growth

When customers research products in your category, you want your store to be one of the top search results. But the only way for them to see your page in the results is to put time and effort into learning the rules that govern search engines and apply those rules to the structure and content of your site.

Working on SEO for your store can feel overwhelming in the beginning, but once you get the hang of it and iron out any issues, it can be as simple as tweaking pages to help them rank better and finding new keywords to create pages for. You’ll begin to see results slowly, but you will see movement increase over time, and SEO will be a great flywheel to bring in new customers for your business.

SEO in digital or online marketing is where you aim to increase organic traffic to your website through tweaking pages to improve search engine rankings, creating new content to target keywords, and improving your site to be better understood by search engine crawlers.

How do I start SEO?

Find a keyword which has good search volume
Understand the search intent of your keyword
Write your page using your keyword research data
Optimize your page meta title and description
Publish your page
Build links to your page or website

What is the difference between SEO and SEM?

The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on increasing organic traffic, while SEM includes both increasing organic traffic and running paid ads to increase traffic.

SEO Agency is the SEO company trusted by hundreds of Singapore businesses like yours.

Search engine optimization by the professionals in Singapore. Our SEO services will boost the visibility of your business and gain you more customers than ever before.

No matter what the size of your business is or what industry you’re involved in, our SEO packages are tailored to deliver the best results for you.

hoose Leading SEO Agency in Singapore
As Singapore’s leading SEO company, we are able to offer custom tailored campaigns to suit each clients’ specific needs.

When it comes to SEO, no one can match the skills of our SEO professionals. They will develop an SEO campaign that will bring more traffic to your site, maximise your conversion rates and put more cash in your pockets!
The only way to see what is going on is to scrutinise your site and your competitors to see what works and what doesn’t.


Our SEO team offers the best content in the industry.

Whilst SEO forms the basis of most digital marketing campaigns, we also offer our clients a wide range of complementary digital services, including pay-per-click advertising, social media marketing, conversion rate optimisation, and web design and development.

Unlike many smaller, less established SEO firms, SEO Agency’s digital strategists have the capabilities and expertise to organise multi-faceted campaigns designed to achieve your desired outcome, whether it includes SEO, or a combination of online marketing strategies and services.

Our Results Are Guaranteed

SEO Agency is one of the most trusted names in Singapore and throughout Southeast Asia. Backed by a reputation of success and guaranteed services that drive results, we will deliver the results you want.

With a team of expert technical specialists behind the wheel, we offer our 90-day ironclad guarantee, utilising state-of-the-art web marketing strategies and SEO Services, delivering tangible results your business expects.

SEO Agency provides access to our exclusive analysis and 24/7 reporting system. Our reports are custom designed to show you, in the simplest way possible, what results you are getting.

We avoid verbose qualitative reports, instead using clear graphs and tables to clearly outline everything from your website’s traffic levels to search engine rankings for each keyword that is being targeted.

We offer competitor comparison so you can track how your rankings compare with your competitors. With SEO services unrivalled by any of our competitors in Singapore, rest assured you are making the right choice when you choose SEO Agency.

Keyword Analysis

Keyword Analysis is SEO’s core task which involves determining most popular words and phrases among people using search engines for you to understand better which keyword has the highest demand.

The initial step of our process involves the analysis and comparison of keywords of your interest and that of competitors.

Our SEO experts will accumulate the gathered data and utilise the most appropriate SEO tools to help you generate more keyword options. The result of this step is a list of keyword segments for you to choose from efficiently and conveniently.

Make your business stand up from the competition by determining the best strategic keywords for your website’s content. By crafting content that satisfies both your clients and search engines, you may acquire knowledge regarding how prospective clients search for information, services, and products similar to yours.

Although you may already have an idea in mind, you still need to consider if your audience is searching your content. After coming up with your keywords, we can help you look for keywords that most people search for related to your product.

Using helpful keyword research engine tools, you may discover the average monthly search volume of similar keywords to your preference. As you enter these in a keyword research tool, the tool uncovers a search volume of various common keywords, queries, and topics for your content that is relevant to your keywords of interest.

Note that during the process of discovering relevant keywords, the search volumes of your keywords is noticeably varying. Having said so, you may want to consider targeting terms with lower search volumes as they can give you more advantages as being far less competitive. Further learning about search volumes can help you prioritise keywords and choose those with the biggest strategic advantages.

A keyword analysis is a huge part of search engine optimisation, as it can help you be updated to the dynamic search landscape and produce targeted content that draws the right traffic to your site.

Today, there are hundreds, if not thousands, of SEO agencies out there.

And each one of them is good for something.

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

Our SEO services

We’re not big on bragging, but we’re genuinely experts at what we do. Our wide range of SEO services are always evolving to keep on top of emerging trends, and designed to be bespoke so that we can deliver the best results for you. Take a look at our SEO expertise:
Ecommerce SEO

Create a great online shopping experience that gets your best products seen and sold with an intelligent ecommerce SEO strategy.

Learn more
International SEO

Global success requires an international SEO strategy. We’ll take your business to the next level overseas.

Learn more

Local SEO

Your SEO strategy needs to focus on attracting the right audience. If you run a local business, we’ll make sure you’re found by the right people, in the right area.

Learn more
App store optimisation

Our experts will make sure your app is easily found in search results and delivering great results.

Our approach to SEO

SEO is well known for being a fast-moving and competitive industry. Many of your competitors will have already invested in an SEO agency or in-house experts to rival you in search engines.

But what gives you the edge over them? This is where our talented team of strategic SEO consultants shine brightest. With years of industry experience, we can help you navigate the increasingly complex and highly competitive search landscape.

SEO Content strategy


Digital Launch has an extended knowledge on how content should be delivered.

From written content of blog posts, web pages and social media posts to photography and SEO photo editing for speed and SEO.

Our content guidelines will also make it easy for you or your staff to follow our lead if you have your own content writers/providers.

Learn more about our content marketing strategy !

SEO website analytics

So how do you rank and how do we show progress? The truth lies in the numbers and we will provide you with just that.

Before we start you will receive a Baseline report where you can see all the current rankings on relevant keywords. Then we work our magic an every month provide you an extensive report of our progress and increase in visibility.

Our report will display the visibility rate in total, rankings per keyword but also rankings of your competitors and how they are doing.

As you may know as the newest update from Google, Google will highlight search results that have a great page experience?

It means if Google sees your website users have a poor experience on your pages, measured by a new set of metrics called Core Web Vitals, Google may not rank those pages as high as they used to be.

This update is called the Google Page Experience update and Google has just announced in April 2021 that the page experience signals in ranking won’t start until mid-June 2021 and won’t be fully rolled out until the end of August.

The new page experience signals combine Core Web Vitals with the existing search signals including mobile-friendly updates, safe-browsing penalty, HTTPS-ranking boost, and intrusive interstitial guidelines while refining metrics around speed and usability.

SEO is a fast-changing game and it is a lot of work you need to do for Google updates, we know. But be ready and be ahead of your competitors or you will leave behind.

At Digital Launch, our team is well-balanced between SEO specialists, UX UI designers, and also expert web designers. By saying that we make sure that your website is always updated according to the latest update from Google Search Engine.

What does an SEO company do? Do I even need SEO services? We answer these questions and more in this detailed guide.

As an Organic Team Lead here at Vietnam SEO, I’ve worked in the SEO field for a while.

While some things in the digital marketing industry change rapidly (Google algorithms, consumer expectations, digital technology), one thing sure hasn’t—when I tell a business owner (or a friend, or a family member) that I work in SEO, I get the same two questions I’ve been getting since I began my career:

What Does an SEO Agency Do? A Lot, Actually.

A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

Here’s why hiring a legit SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.

Now, I say a “legit” SEO agency because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO.

White-hat SEO gains search rankings based on actual hard work and data. Black-hat SEO involves shady methods that can get you to the top, but not for long—and these tactics are usually damaging to your long-term presence (more on that later).

What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are:

Whether or not your website is secure (HTTPS vs. HTTP)
Whether or not your website is mobile-friendly
How fast web pages load on your site
Whether a web page has the correct schema markup (type of website code)
The quality of your web pages’ content
The length of your web pages’ content
Presence of social signals that point back to your website
Presence of quality backlinks that point back to your website
Whether or not you have optimized images on your web pages
The search intent of the user

How do we influence all these factors? Strategically.

WebSITE STRUCTURE ANALYSIS

While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:

HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
Indexed status – Indexed pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.

Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.

How Do I Find the Best SEO Company for My Needs?

We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.

OFF-PAGE ANALYSIS

Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more.

The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.

OPTIMIZING CODE AND SITE STRUCTURE:

Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.) When the SEO team at Vietnam SEO optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:

Structure your site’s navigation so it’s easy for people to find exactly what they want
Clean up the code in your site so it runs faster
Eliminate errors Google picks up when it crawls
Add an XML sitemap so Google’s crawler can quickly visit the different pages
Add internal links to pages within your site so users can flow to the places you want them to go

OPTIMIZING ON-PAGE CONTENT

Content is king. When it comes to maintaining your website, it’s not a one and done job. You don’t just create landing pages, put them live, and that’s that.


What’s the point of making changes if you don’t analyze the data. At Vietnam SEO, we track, test, tweak, repeat! #TTTR That’s our motto, and we’re sticking to it. Throughout this process we will:

Monitor rankings, traffic, and conversions on a daily, weekly, or monthly basis

Read more: Vietnam web design

SEO Companies Offer Better Expertise with Pro Strategies.

So here’s why to hire an SEO agency.

The Numbers Speak for Themselves

Traffic that comes from internet searches represents an enormous percentage of online browsing.

Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue.

People use search to find what they need. It’s as simple as that.

The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users find what they need.

Search engines are everywhere now – people perform searches on Google, Bing, Facebook, Amazon, Baidue, etc. all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.

In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment.

A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media.

This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.

Here are some other reasons why SEO is important for websites: The first Google organic search results get as much as 32.5% of the average traffic share. Making page #1 rankings, and spot #1 positions highly desirable for any business.

Similarly, page #1 results claim as much as a 91% of the total average traffic share!

Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.

One of the benefits of hiring an SEO company is that you can get a professional team to oversee this entire channel for you.

Because search optimization can be somewhat involved many companies prefer to have a team or an agency that can give one hundred percent of their time and effort on handling it.

An agency that specializes in search optimization is going to know better than you.

One reason why to hire an SEO company is because they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.

SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up.

In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.




Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.

The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time.

When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.

Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business.

But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.

So why hire an SEO company to read your data for you?

Grow Your Sales (Not Just Traffic)

Good SEO is about more than just traffic. By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.

Being able to discover and target intent-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy.

This is another reason why SEO is important for businesses who want to leverage their existing performance, professional SEO will help your brand to focus on keywords that gain you sales, and to ignore keywords that don’t.

Google keyword search intent funnel

For eCommerce sites, business-to-business companies, service-based organizations, and more – the benefits of hiring an SEO company are clear.

Consumers now do 70% of their research online before getting into any sort of sales conversation.

Website analytics and performance data can be analyzed to find areas of your site that provide the best opportunities, and that can continue to grow long term.

It also helps them discover intent-driven keywords that provide you the best valued. Combining this data with ranking data allows SEO workers to go URL-by-URL and focus on web search traffic from people who are more likely to convert.

Get Data to Fine Tune Your Business

Most businesses already rely on statistical information for understanding their customers and expanding their company.

Chances are that most companies already use data analytics tools like Google Analytics to monitor their site traffic and KPIs.

But without a good insight into SEO strategy they won’t be able to properly get insights from that data.

The reason why this data is important for your business website is because it allows you to both establish a benchmark of your campaign as well as to use the way your KPIS change over time to make adjustments to your strategy.

An expert SEO team uses Google Analytics data to monitor page performance and to see why site pages are struggling.

They can target your important conversion pages, or high-value pages and as they make adjustments they can check back later to see the effect of the strategy.

Because SEO takes time to see results, many businesses make the mistake of changing things too frequently and then wondering why they are not seeing results.

With data from Analytics and Search Console a professional agency can watch organic traffic period-over-period (POP) or year-over-year (YOY) to help inform you where your business is growing and areas where you may be struggling.

Another reason why to hire an SEO agency to monitor your site is that professional companies will be able to set-up and use resources for monitoring your site in Google’s index.

Data from Google’s Search Console can give insights on impressions, traffic from the search (clicks) click-through-rate (CTR) and average keyword rankings.

This keyword data can help inform your overall SEO campaign and help to discover high-value keywords and monitor rankings to help grow your success in the long-term.

Analytics data helps businesses monitor KPIs and to see the benefits of hiring an SEO company.

This kind of data demonstrates why SEO works.
Get Long-Term Help to Improve Your Technical SEO

SEO work goes beyond just content and keyword focus. Most people know that targeting keywords and incorporating keyword focused content onto your site is part of SEO, but the truth is that modern search optimization goes far beyond this.

Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP).

With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.

Why hire an SEO company when you already have a web developer for your business?

Modern SEO is now far more complex than ever. Web developers can help you implement important back-end SEO factors and can work with you to improve your performance.

But many web developers are not trained to understand search optimization. One of the benefits of hiring an SEO company means you’ll have access to resources that can help with more complex issues.

Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing.

Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.




Technical SEO involves adjusting these elements for improved SEO and monitoring technical health in Search Console to make sure your presence in Google’s index isn’t harmed.

What Radd Clients Get

With a comprehensive SEO strategy that focuses on both on-page SEO and technical website health, Radd has been able to help businesses see consistent results.

Average year-over-year traffic growth for clients across the web was easily 22% in the first quarter of 2020.

With a strategy that focuses on intent driven keywords and content optimization to target relevant search language, our customer websites boasted an average year-over year-revenue growth of 34%!

Last year we helped clients grow traffic to their site by an average of 18% by utilizing professional keyword research strategies.